Kim brings Skims to Fifth Avenue: What to know
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NEW YORK - The news is out—Kim is bringing Skims to New York City.
In an Instagram post, the shapewear brand owned by socialite and businesswoman Kim Kardashian, shared, "Skims loves New York," with a photo of balloon letters floating above Fifth Avenue.
LOS ANGELES, CALIFORNIA - NOVEMBER 02: Kim Kardashian attends the 2024 LACMA Art+Film Gala at Los Angeles County Museum of Art on November 02, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images)
The flagship store will apparently span 6,570 square feet across four floors on Fifth Avenue. Skims’ place in the heart of Manhattan.
But this isn’t just another store. The Fifth Avenue flagship seems to be a statement—marking Skims’ transition from a successful startup to a global fashion and lifestyle powerhouse.
Skims in NYC
Inside, customers can expect a sleek, modern, and monochrome aesthetic. The store will also feature a showroom and a VIP area, making it more than just a shopping destination.
The opening follows the massive success of Skims’ recent collaboration with The North Face. Co-founder Kim Kardashian and CEO Jens Grede have emphasized the brand’s evolution from shapewear to a full-fledged apparel line, hinting at even bigger plans for 2025.
Still, fans seem laser-focused on one thing: the Skims x North Face restock. "Girl, that’s cute and all, but restock the North Face neowwwww," one fan commented on Instagram.
As Skims makes its debut on Fifth Avenue, one thing is clear—Kim Kardashian isn’t just bringing her brand to New York; she’s bringing a lifestyle.