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NEW YORK - Kendrick Lamar’s surprise album GNX has dropped, and it’s clear he’s holding nothing back.
The rap icon, set to headline the 2025 Super Bowl halftime show in New Orleans, uses this 12-track release—his first since 2022’s Mr. Morale & The Big Steppers—to seemingly critique the rap industry and call out figures Diddy and Snoop Dog.
Known for his sharp commentary, Lamar has had a standout year, with hits like "Like That" with Future and Metro Boomin, which spent three weeks at No. 1, and "Not Like Us," born out of his feud with Drake.
The album’s opening track, "wacced out murals", sets the tone with bold intensity.
The song seems to reflect Kendrick's disappointment in the hypocrisy of industry moguls and artists he once admired, with the title referencing a mural in his hometown that was destroyed after he filmed his "Not Like Us" video.
This is a deep dive into the third verse of "wacced out murals", where the track’s intensity reaches its peak.
Meaning behind ‘wacced out murals’
LOS ANGELES, CALIFORNIA - FEBRUARY 05: Jay-Z and Kendrick Lamar attend the 65th GRAMMY Awards at Crypto.com Arena on February 05, 2023 in Los Angeles, California. (Photo by Johnny Nunez/Getty Images for The Recording Academy)
This line could allude to Jay-Z’s 12-week "Bitcoin Academy," which he and Jack Dorsey launched in 2022 at the Marcy Houses in Brooklyn, where Jay grew up.
It could also be a nod to his longstanding tensions with Drake.
Kendrick raps: "People from my city could never entertain ol’ boy promising big transaction and even Bitcoin. I’ll never peace it up." The fiery lines suggest that no amount of money or apology could make him reconsider his actions or mend the rift.
Bitcoin soared on Tuesday to an all-time high reaching the $50,000 milestone at $50.602. It has risen around 70% so far this year, with most of the gains coming after electric carmaker Tesla said it had bought $1.5 billion in bitcoin. And analysts sa …
Kendrick warns, "If that money got in the hands of a crash dummy," suggesting how mismanagement of wealth by certain individuals in the industry could have serious consequences.
'Promisin' bank transactions and even bitcoin'
He continues, "Could jeopardize my family and burden the ones who love me," emphasizing the potential harm that irresponsible financial decisions can cause to those closest to him.
MIAMI, FLORIDA - JUNE 04: Jack Dorsey creator, co-founder, and Chairman of Twitter and co-founder & CEO of Square arrives on stage at the Bitcoin 2021 Convention, a crypto-currency conference held at the Mana Convention Center in Wynwood on …
'Y'all stay politically correct, I’ma do what I did'
LOS ANGELES, CA - FEBRUARY 20: Jay-Z (L) and Kendrick Lamar attend a basketball game between the Golden State Warriors and the Los Angeles Clippers at Staples Center on February 20, 2016 in Los Angeles, California. (Photo by Noel Vasquez/GC Images) …
This line seems to call out Jay-Z, who has been criticized for being politically correct, particularly in his role as a music mogul and billionaire executive.
K. Dot, known for directly calling out mainstream artists, appears to challenge the industry's polished image. His line "do what I did" could hint at his bold approach, including his past shots at Drake.
'Tell ‘em quit they job and pay the real… severance’
EAST RUTHERFORD, NJ - OCTOBER 27: Rappers Jay Z and Beanie Sigel perform onstage during Power 105.1's "Powerhouse 2005: Operation Takeover" at the Continental Airlines Arena on October 27, 2005 in East Rutherford, New Jersey. (Photo by Scott Gries/ …
This could be a nod to the longstanding tension between Jay-Z and Beanie Sigel, a former Roc-A-Fella artist.
Sigel has taken to social media about not being treated fairly, saying, "even when you dissolve a company, your company gives you a severance pay."
Despite their apparent reconciliation in 2015, fans continue to wonder why Sigel isn’t more prominent in the rap game, especially after he recorded a diss track against Jay-Z in 2009. Lamar might be commenting on the industry's power struggles and broken alliances.
This line could also be a statement about fighting for recognition in the industry, with Kendrick asserting his right to receive credit for his contributions to hip hop.
'Since y’all pandering to choose a side, let me do it for you'
ATLANTA, GA - SEPTEMBER 17: Snoop Dogg and Kendrick Lamar attend the BET Hip Hop Awards 2016 at Cobb Energy Performing Arts Center on September 17, 2016 in Atlanta, Georgia. (Photo by Johnny Nunez/BET/Getty Images for BET)
This line could refer to Lamar's ongoing beef with Drake, his frustration with Snoop Dogg endorsing Drake’s AI-generated diss track "Taylor Made," and what seems to be the lack of support from Lil Wayne after being not being chosen for the Super Bowl halftime show.
Kendrick on Lil Wayne
MIAMI, FL - MAY 05: (L-R) Mack Maine, Kendrick Lamar, and Lil Wayne attend Bamboo Miami on May 5, 2013 in Miami, Florida. (Photo by Aaron Davidson/WireImage)
Lamar raps, "I used to bump Tha Carter III, I held my rollie chain proud. Irony, I think my hard work let Lil Wayne down. Got the Super Bowl and Nas the only one congratulate me." Lamar seems to reflect on how his success has created tension with other hip-hop legends, like Lil Wayne, who might feel overlooked.
‘Cackling about— while all of y’all is on trial'
BEVERLY HILLS, CALIFORNIA - JANUARY 25: (L-R) Sean 'Diddy' Combs and Jay-Z attend the Pre-GRAMMY Gala and GRAMMY Salute to Industry Icons Honoring Sean "Diddy" Combs on January 25, 2020 in Beverly Hills, California. (Photo by Kevin Mazur/Getty Images …
Many listeners have been wondering what the missing lyric in the line "cackling about— while all of y’all is on trial," is.
This is likely a reference to music mogul Diddy, who is currently awaiting trial for sex trafficking charges. The line could also allude to Jay-Z and other influential figures in the industry who have been associated with Diddy amid these allegations.
'Thought that I was antisocial when I stayed inside of my house'
Lamar reflects on his reputation for being reclusive and how he's been misunderstood.
He also raps, "You better off to have one woman, everything tricky right now," which seems to comment on the challenges of having his relationship in the spotlight.
It could also be a nod at artists within the industry being called out or even sued for misconduct, for example Diddy and his alleged "freak off parties."
'Make Katt Williams and them proud, the truth ‘bout to get loud’
LOS ANGELES, CALIFORNIA - NOVEMBER 16: (L-R) Katt Williams and Jesse David Fox speak onstage at Katt Williams Is Here during New York Magazine's Vulture Festival at NYA EAST on November 16, 2024 in Los Angeles, California. (Photo by Tommaso Boddi/Get …
This is likely a reference to Katt Williams, known for his outspoken views on industry figures, including Diddy. Lamar's line seems to signal that some of the things Williams has said might actually come to life.
‘Don’t let no white comedian talk about no Black woman, that’s law’
HOLLYWOOD, CA - JANUARY 13: Comedian Gary Owen (R) and his wife, Kenya Duke, attend the premiere of Universal Pictures' 'Ride Along' at TCL Chinese Theatre on January 13, 2014 in Hollywood, California. (Photo by Imeh Akpanudosen/Getty Images)
Lamar might be alluding to comedian Gary Owen, who has made references in his jokes to his ex-wife who is Black.
Alternatively, it could be a critique of Jack Dorsey, who’s been rumored to have ties with model Flora Carter. (This could be a stretch but who knows)
‘You ever ate Cap’n Crunch and proceeded to pour water in it?’
FILE-Kendrick Lamar performs on the Pyramid stage during day five of Glastonbury Festival at Worthy Farm, Pilton on June 26, 2022 in Glastonbury, England. (Photo by Joseph Okpako/WireImage/Getty Images)
Lamar’s final line seems to call out hypocrisy in the industry.
"Eating Cap’n Crunch and pouring water" could be symbolic of his humble beginnings.
But it could also be a metaphor for criticizing something yet engaging in the same behavior, followed by "Pulled over by the law, you ridin' dirty, so you can't argue with ‘em?" suggesting that you can't call out others without confronting your own flaws.
Lamar, 37, has achieved immense success since his debut album good kid, m.A.A.d city in 2012. He has won 17 Grammy Awards and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN.