FDA to study influencer marketing

Name: FDA to study influencer marketing
Uploaded: 2020-02-02T03:00:00+00:00
Duration: 1 min 55 s
Description: Social media influencers are now a huge part of our lives, with big names like Kendall Jenner and Kim Kardashian able bring a product to an audience of millions through endorsements. However, the FDA is once again planning to look into influencers with a study that would determine how they can alter a person’s perception of pharmaceutical drugs.

Social media influencers are now a huge part of our lives, with big names like Kendall Jenner and Kim Kardashian able bring a product to an audience of millions through endorsements. However, the FDA is once again planning to look into influencers with a study that would determine how they can alter a person’s perception of pharmaceutical drugs.

Posted February 2, 2020 3:50pm EST