Apple TV+ streaming service

Oprah Winfrey, Steven Spielberg and Jennifer Aniston were part of a parade of A-listers who took the stage at Apple headquarters in Cupertino, California, where the main attractions are usually the company's latest high-tech gadgets. Apple chief executive Tim Cook gave what he called "a sneak peek" of the tech giant's plans to transform television viewing and jump — some analysts say belatedly — into the streaming business Netflix has pioneered.