What is The Phluid Project?

NEW YORK (FOX5NY.COM) - Breaking down barriers with clothing is the main goal of a new store called The Phluid Project, which is billed as the first gender-neutral store in the world. The Phluid Project is the brainchild of Rob Smith.

In the clothing business for more than 30 years, he was a former executive at Macy's, Levi's and Nike. But after leaving his job and having what he called an epiphany, he created this unique store.

The clothing is fun and bright and has a ton of variety. No matter what you're searching for, you're sure to find at least a few things you won't find anywhere else.

The store has more than one line of makeup, a collection of candles with names like "Goddess" and "Stoked," and even has a downstairs community area that anyone can reserve online for free.

Open just four months, The Phluid Project has proven that if you build it, they will come.

The Phluid Project | 684 Broadway, New York, NY | 212-655-0551 | info@thephluidproject.com | thephluidproject.com