Unmasking the Korean face mask trend

NEW YORK (FOX 5 NY) - It's the beauty trend gracing the faces of celebrities from Lady Gaga to Justin Bieber: face masks soaked in a variety of serums promising to brighten, moisturize and repair your skin. 

Dermatologist Dr. Lisa Airan says these scary looking treatments can be effective.

"Overall, they are doctor approved, but the right mask-- make sure you get the right one," says Airan. "PeachAndLily.com or GlowRecipe.com, specifically for the Korean mask market, have a good edit."

As the face mask momentum builds, some brands are combining the nourishing properties of a quick facial with a touch of whimsy, including  The Face Shop where animal face masks are selling like hot cakes.

"It's like a spa treatment that you get at home. It's kind of like at salon deep conditioner except for your face," said one shopper.

So, I had to give it a shot, embracing my inner panda with a mask promising to moisturize my skin with hyaluronic acid and collagen.

I've got to tell you, its very refreshing, and there are plenty of mask and animal options here suitable for every skin type.