This browser does not support the Video element.
New sandwich craze sweeps Brooklyn
A sandwich is taking Brooklyn by storm. FOX 5 NY's Richard Giacovas has more.
BROOKLYN, N.Y. - It’s the mystery hot hero phenomenon in Brooklyn. And it’s got everybody talking--the artichoke parmigiana.
The lunch line at Mama Louisa’s Hero Shoppe was out the door on Friday afternoon and the phone was ringing every few minutes.
Yes, some came for the classics like chicken and meatball parm sandwiches. Others, though, came here specifically to try the artichoke parm hero.
The sandwich goes for only $9 for a large hero.
RELATED: $6K Japanese gelato breaks world record for most expensive ice cream: 'Rich in taste and texture'
What's in the Artichoke Parm?
The owner says the sandwich is a twist on a vegetarian option that wasn't orginaly on the menu.
- Scrambled egg
- Artichoke hearts
- Mozzarella cheese
The artichoke parm craze began after a write-up in Bon Appetit magazine. The reporter who tried the sandwich quickly became obsessed. Not everyone is.
RELATED: White meat is just as bad for your cholesterol as red meat, study suggests
Mama Louisa owner Edgar Luinavictoria took over the shop almost a decade ago from its original Italian owners. He won’t tell us the secret recipe, but says there’s a reason why he keeps it on the menu.
"All the time, trust me every day people are ordering every day. This is the famous artichoke in Brooklyn" said Luinavictoria.