Krispy Kreme opening ‘immersive' flagship store in Times Square

NEW YORK (FOX 5 NY) - Times Square will be getting a lot tastier very soon.  Krispy Kreme announced that it will open a flagship store there in 2020.

The store, which will be located at the corner of 48th Street and Broadway, will be open 24 hours a day and will be home to the world’s largest "Hot Light" which signals fresh doughnuts, the world’s largest Krispy Kreme doughnut box, merchandise and more.

They expect to have more guests annually than any other Krispy Kreme location in the world in the 4,500-square-foot location.

Visitors will also be able to take part in “immersive and interactive digital activations” inside and outside the store.

“Our direction is to be the most loved sweet treat brand in the world,” said Michael Tattersfield, CEO and President of the Krispy Kreme Doughnut Corporation. “In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder. We love making awesome doughnuts, and New Yorkers deserve hot and fresh doughnuts!”

The store will include an exterior walk-up window where guests can purchase doughnuts and coffee.