Equinox launches $40,000 gym membership: What to know

By Amanda Geffner

Published May 7, 2024 12:12pm EDT

Fitness and Well-being

Equinox launches $40,000 gym membership

Equinox has launched a $40,000 gym membership. The membership includes training programs, nutrition plans, and tips for a better night's sleep.

Fitness chain Equinox has launched a $40,000 gym membership called "Optimize by Equinox".

The company says the goal is to help with overall health and longevity.

Equinox teamed up with a lab-test startup called Functional Health.

What does the membership include?

Personal training
Nutrition plans
Sleep coaching
Massage therapy

Equinox also says each member will have a team of health and fitness professionals who will meet with them up to 16 hours a month.

Click here to join the waitlist.